PCA Brand Visual Identity

The Pride Cheerleading Association conducted a year long re-brand project, including updating their vision & mission statements, core pillars & characteristics, and brand identity. I led the re-brand team through the evolution of PCA’s brand visual identity process, from concept through to deployment. Deliverables included a logo with break away icon, graphic tool kit, brand fonts & colors, usage standards, and final asset files.

Check out the PCA logo “final build” video below.