CaliKites

In 2019 CaliKites first moved to Hayes Valley in San Francisco, and was in need of a new store design. This project included space planning, interior & exterior paint schemes, fixture design, and visual merchandising. Given the abundance of colorful product, a neutral color pallet and natural materials was selected to ensure a product first experience. The red from the logo was added to the front door and ceiling pipes to add excitement. Given spatial constraints, product volume, and product assortment flexibility, a spatial study was conducted to ensure fixtures and displays fulfilled their needs.